Woman using a tablet to see trends in real estate


As we step into the future of real estate, we find ourselves in a landscape defined by dynamic shifts, where traditional norms are giving way to new and exciting possibilities. Despite the ongoing turbulence brought on by Brexit and the Covid 19 pandemic, the real estate industry has in many ways changed for the better.

A new generation of homebuyers is bringing new priorities to the property market, addressing new post-pandemic needs such as working from home and placing a strong emphasis on properties that align with moral values. These trends are not just about investing; they are about making a positive impact on the environment and the community.

At the heart of this transformation is Proptech, a force that is rapidly reshaping the way we interact with, invest in, and experience real estate. Agents, investors, buyers, sellers, and lenders are all using technology in new ways to access and act on the information they need.

With technology, changing needs, and increased social responsibility paving the way, what trends will affect the property industry in the coming years? Read on for a glimpse into the future of the real estate market.


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    The Changes Facing Real Estate

    The COVID-19 pandemic has redefined how we live and work. As lockdowns forced people to adapt to remote work and social distancing measures, the demand for larger, more flexible living spaces surged. Suburban and rural areas experienced increased interest as urbanites sought properties with more space and less population density. The traditional hubs of urban living, such as crowded office spaces and bustling city centres, saw a decline in demand, leading to a reassessment of the commercial real estate market.

    At the same time, a demographic shift has taken place: Millennials, the largest generation in history, are now coming of age and becoming a dominant force in the housing market. As these potential homebuyers battle difficult market conditions in the wake of the pandemic, their preferences for affordable, sustainable, and digitally connected living are influencing property choices.

    Additionally, as the population ages, there’s a need for housing that accommodates the needs of older adults, including accessible and age-friendly features. These shifts, coupled with the increasing diversity of homebuyers, are reshaping the real estate market and prompting builders and developers to adapt to a more dynamic and varied clientele.

    Moreover, an upsurge in the use of property technology during the pandemic enabled virtual property tours, digital contract signings, and remote property management. These changes have not only accelerated the adoption of Proptech solutions but have also underscored greater adaptability and resilience in the real estate industry.

    Advances in Proptech

    Proptech, short for ‘property technology,’ refers to the innovative use of technology in the real estate industry to streamline and enhance property management, development, and transactions. Proptech encompasses a wide range of digital tools and solutions such as data analytics, artificial intelligence, virtual reality, and smart home technology.

    These technologies are increasingly employed to make real estate processes more efficient, cost-effective, and user-friendly. As the real estate industry continues to evolve, Proptech is shaping the future of property ownership and management.

    AI Property Analysis

    The development of artificial intelligence (AI) for the real estate market has been ongoing for decades, but there have been significant advances in recent years which will change the way we gain information about properties and the property market into the future.

    Already investors can seek out and analyse opportunities faster and more accurately than ever, thanks to AI and big data. These tools provide access to vast amounts of information including market trends, historical property data, and economic indicators. AI algorithms can analyse this data quickly and accurately, enabling investors and property professionals to make more informed decisions about property acquisitions, pricing, and investment strategies.

    AI valuation models can provide more accurate property appraisals, considering a broader range of factors including local market conditions, nearby amenities, and property-specific details, resulting in valuations that are more specific to a particular property and less prone to human bias and error.

    AI tools can also predict future property values and market trends by analysing historical data and identifying patterns. This predictive capability helps investors and property managers anticipate market fluctuations, assess risk, and make proactive adjustments to their portfolios. AI can also assess the risk associated with a property investment by analysing factors such as credit history, economic conditions, and local crime rates. This helps investors make informed decisions and manage risk effectively.

    AI-powered software is also changing the game for landlords, allowing them to automate routine tasks such as rent collection, maintenance scheduling, tenant screening, and tenant communications. This automation reduces operational costs, improves efficiency, and reduces the risk of disputes for property owners and managers.

    Smart Homes and IoT

    The Internet of Things is no new concept, but it is increasingly expected by homebuyers. Homes equipped with IoT devices and smart technology often command higher prices in the market, and with good reason. Features like smart thermostats, security systems, and automated lighting can cut costs, increase security, and make a property more appealing to buyers or renters.

    For example, IoT-connected security cameras, doorbell cameras, and smart locks provide homeowners with real-time monitoring and control over their property’s security. This can lead to reduced insurance costs and increased property values.

    Smart home devices such as thermostats, lighting controls, and energy-efficient appliances can reduce energy consumption and decrease utility bills. This can make a home more appealing to environmentally conscious buyers and renters, increasing the long-term desirability of a property.

    When it comes to rentals, property owners and managers can remotely monitor and control various aspects of a property, including security, temperature, and energy usage via comprehensive apps. This can streamline property management and reduce maintenance costs.

    IoT sensors can also collect data on how a property is used, helping property owners optimise their space, and amenities based on actual usage patterns. This data-driven approach can lead to better property management decisions in real time.

    Virtual Reality and Augmented Reality

    Another area of Proptech that has been accelerated by the pandemic is the use of virtual reality (VR) and augmented reality (AR). Amid the UK’s COVID-19 lockdowns, many agents and property owners turned to virtual property tours as an alternative to live showings. The technology that sprung up to accommodate this not only filled a hole but demonstrated particular benefits over in-person property showings, demonstrating its long-term potential.

    VR technology allows potential buyers and renters to take virtual property tours from the comfort of their own homes. They can explore properties in 3D, examining every room and detail, which reduces the need for physical visits and saves time for both buyers and sellers.

    This is becoming an increasingly popular aspect of online house sales as well as rentals. An increasing number of sellers and landlords alike add virtual tours to their listings to attract and inform renters or buyers. VR helps filter out less qualified buyers early, reducing the number of in-person property visits and saving time all round. It also caters to international buyers or those unable to travel to view properties in person, expanding the market and allowing sellers to reach a broader audience.

    A 2022 survey showed that listings with 3D virtual walkthroughs closed 31% faster and sold for up to 9% more, suggesting that buyers and renters will soon come to expect and respond to this lucrative addition.

    When it comes to the development side of the property market, VR and AR enable property developers and architects to create immersive, interactive models of planned developments. Buyers can visualise how a property will look and feel before it’s even constructed, helping them make informed decisions.

    Property with a Purpose

    As the global community grapples with pressing environmental and social issues, the property market is undergoing a notable transformation towards socially responsible practices. Real estate stakeholders, from developers to investors to homeowners, are increasingly recognizing their role in addressing sustainability, inclusivity, and community well-being.

    This paradigm shift is ushering in a new era where the property market is not only focused on financial gains but also on contributing positively to the broader social and environmental fabric.

    Climate Resilience

    Global warming is changing the seasons as we know them, and our cities and towns are struggling to keep up. In the UK, we’re experiencing both hotter summers and colder winters. Our real estate needs to adapt to be resilient in the face of new climate extremes and built to proactively mitigate their impact.

    First and foremost, improving insulation and energy efficiency measures can help homes withstand extreme weather events and reduce heating and cooling demands. Installing flood defences and raising properties in flood-prone areas can mitigate the impact of rising sea levels and heavy rainfall. Incorporating sustainable building materials and green infrastructure, such as green roofs and permeable surfaces, can enhance resilience while contributing to carbon reduction.

    Implementing smart home technologies for efficient energy management and disaster preparedness can also make homes more adaptable to climate change and the increased likelihood of emergencies such as flooding.

    Furthermore, fostering community engagement and education on climate resilience can encourage homeowners to take proactive measures, ensuring a more resilient housing stock across the UK. Resilient neighbourhoods of the future will be ready to face the complications of climate change while also working to tackle it.

    Green and Sustainable Housing

    With growing awareness of climate change and environmental concerns, there’s a rising demand for eco-friendly properties. Homebuyers and investors are increasingly valuing features such as energy-efficient designs, solar panels, low-emission building materials, and water-saving technologies.

    To this end, sustainable certifications are becoming essential benchmarks for evaluating a property’s long-term value. Beyond environmental benefits, green homes often offer lower utility costs which can make them more appealing to budget-conscious buyers, and improved airflow which benefits health and wellbeing.

    Real estate developers are responding to this demand by incorporating green building practices into their projects, and governments are introducing incentives and regulations to encourage sustainability.

    As a result, green and sustainable housing is not just a trend; it’s a transformative force that fundamentally changes the property market and makes it more responsive to the pressing need for a more environmentally responsible future.

    Urban Affordability Solutions

    One socially conscious property trend responding to an urgent need is decentralisation of homes and workplaces. Urban affordability has become a critical issue in many metropolitan areas, leading to significant shifts in real estate trends.

    As housing costs in urban centres continue to rise, especially in desirable cities, there’s a growing movement toward more affordable alternatives. This has spurred a resurgence in suburban and exurban living, where properties often come at a lower price point.

    Additionally, the rise of remote work during and after the COVID-19 pandemic has allowed people to consider living in areas with a lower cost of living, further fueling suburban and rural real estate demand. Moreover, the affordability crisis has prompted innovative solutions such as co-living spaces, micro-apartments, and shared housing models to help individuals and families access affordable urban housing.

    As the pursuit of affordability remains a central concern for many, this shift is compelling developers to focus on creating innovative, cost-effective housing solutions while redefining the dynamics of urban living and influencing investment patterns in real estate.


    As we navigate the dynamic landscape of the property market, we find ourselves at a promising intersection of technology, social responsibility, and sustainability.

    Proptech, with its innovative solutions and data-driven insights, is reshaping how we buy, sell, and manage properties, making transactions more efficient and informed. Demographic shifts are ushering in a new era of homebuyers with distinct preferences, while the pursuit of urban affordability is transforming where and how we choose to live. Meanwhile, green and sustainable housing, driven by environmental consciousness, is redefining the very essence of property value.

    These trends are not isolated but interconnected, representing a truly forward-thinking shift in the real estate industry’s DNA. The future of the property market is something we are actively moulding with our buying choices today –  and in this time of change and innovation, those who embrace the trends of technology and social responsibility stand to thrive.

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